5 Actionable Steps To Boost Organic Search
Consumers today rely on the internet whenever they want to buy something, which is why every business wants to appear among the first search results on search engines. People’s most common search engines include Google, Yahoo, and Bing, among others. However, to appear among the first results on these search engines depends on the efforts a company is willing to invest in improving its online visibility.
In this case, it is important to utilize a search engine optimization (SEO) strategy, and if it’s done in the right way, it will become easy to be found and therefore attract more customers to the business. Here are some of the steps you should take to boost your organic search.
- Utilizing Quality Links
Linking other websites to your own content is one of the tactics used to boost SEO effectiveness. However, you will have to be very careful to avoid being penalized by search engines when you use the links in the wrong way. Make use of tactics such as infographic distribution and guest blogging because they have proven to attract quality links to your website. It is not about the number of links you add but the quality of the links.
The quality of links depends on the relevancy and value of the information posted by the website you are linking to. Sometimes you may be required to work closely with a reliable SEO agency to make sure you get the right SEO. You need to get the right people, and the cost you pay will be totally worth it.
- Focus On Posting Quality Contents
From your website, add a blog whereby you can post important information in your industry. However, do not just add any content because the quality of content you post is one of the things search engines look at when doing the rankings. Your content must bring value to your website visitors. Therefore, focus on informative, relevant, educative, consistent, and trending content.
If you have social media pages, you should have, keep sharing the contents on these platforms too, and it will help attract more traffic to your website. Avoid overly promoting your products or services using these blogs because people might get bored with your content. If you want to talk about your products or services, do it by answering questions that may or may not have been asked by consumers. That is more educative, and it shows you are concerned too.
- Proper Use Of Keywords
You will need to be very good at identifying your target keywords because the right keywords are some of the things that will help in ranking your website or your online content. Your keywords need to be ‘consumer’ keywords so that you do not attract traffic that is not interested in purchasing your products and services. Therefore, avoid focusing on the volume of keywords but effective keywords. Effective keywords are those that customers are likely to search in regard to what you offer.
For instance, if your business is a digital marketing company and is located in Florida, you can use keywords such as “digital marketing in Florida.” The reason for adding the location is to be precise on the target audience rather than attracting an audience from all over the world, yet your services are only offered in your locality.
- The Quality Of Your Website
The quality of your website will determine whether a visitor will want to see your content again after their first visit. Therefore there are a few things that you must do to improve the performance of your website. The first thing you do includes improving your page loading speed, having an attractive design, make it easy to navigate and easy to access using a mobile phone. Mobile access has become increasingly important because many people access websites using their phones.
This is why Google started penalizing websites that are not mobile optimized since 2015. Most search engines such as Google and Bing are also using page load speed to rank websites, which is a good reason for you to optimize your loading speed. One of the things you can do include optimizing image sizes, caching plug-ins, code cleaning, and reducing the number of redirects and plug-ins too. Avoid hurting your SEO ranking because of your speed.
- Sharing On Social Media
People are using social media more today than ever before, and some consumers prefer to follow some companies on their social media pages than to open their websites. In this case, make sure you add social media buttons on your website, which direct consumers directly to your social media pages. The more shares you get on Twitter, Facebook, Instagram, or Pinterest, the more you are positively influencing your SEO ranks. Sharing valuable content on social media improves interaction with consumers and will help drive their purchasing behavior apart from helping with SEO. Social media has become a very significant marketplace for many, and you should not ignore it at any cost.
When your organic search improves, you will always appear among the first search results on search engines whenever consumers come looking for something related to what you do. Improved online visibility means more customers, and more customers mean increased revenues. Use these tips to improve your organic listings.