LinkedIn is a Social Media platform that is quite different from other platforms like Facebook, Instagram, TikTok, etc. The most significant difference is the reason why people use a specific Social Media platform. Even though every SM platform can be used for promoting your business, LinkedIn is the only platform used by professionals and businesses to connect and make business opportunities (the reason we have talked about earlier).
Furthermore, having a strong, error-free, and well-managed LinkedIn company page will help you build up your brand’s image as a trustworthy and reputable business.
There are countless more benefits of having a LinkedIn company page, and today, we are going to mention just six of them.
Let’s get to it…
6 Business Benefits of Using LinkedIn
1. Showcase Your Brand
Over 450 million professionals use LinkedIn to showcase their talents and skills and to look for business opportunities. Why don’t you do the same for your business?
LinkedIn works like this…
Once you share some news or updates about your brand, your followers will get to see that update on their Home Page. In case some of them like or comment on the update, all of their connections will be able to see that news or update. This way, you are expanding your reach without having to make any additional effort.
Furthermore, a LinkedIn company profile is publicly visible, which means it gets to be indexed by Google spiders. This means that having a well-crafted LinkedIn company page in terms of SEO may strengthen your online presence as well.
2. Create Valuable Content
Just like any other web content, the things you share on LinkedIn with your followers have to provide value for them. By creating valuable content, your followers will want to see more of it and eventually share it with their connections, thus improving your reach.
Try to use different formats for your content such as webinars, blog posts, presentations, podcasts, infographics, videos, etc. Your target audience will appreciate it.
According to Social Media companies in Dubai, you should aim to post as many content updates as you can create. More posts will improve your reach and increase your followers’ number that you can later potentially convert into customers.
3. Attract New Employees & Connect With Professionals
A “Careers” section of your LinkedIn company page allows you to promote your employment brand to LinkedIn users searching for additional or new job opportunities. This is the perfect place to post your job openings.
Moreover, the LinkedIn company page allows you to see details about your followers (who are they, what they do, etc.). You can use this info to find a potentially great addition to your team and send them a direct message to establish a connection.
4. Promote New Products or Services
The LinkedIn company page is a great place to promote your new products or services and explain the benefits of using them to your target audience. Don’t forget to include the link to your website so that anyone interested in learning more about your products or services can easily find what they are looking for. This is an excellent way to drive “warm” traffic to your website.
5. Get Notified if Someone Mention Your Brand
If your brand is mentioned by a LinkedIn user in one of their updates, your Company page will get a notification about this “event.” Moreover, you will also receive an email informing you that your brand is being acknowledged.
This is important as you can engage with that user, and their followers can click on your brand name, which will take them to your LinkedIn company page.
6. Enhanced SERP Visibility
LinkedIn company page can appear in the Google Search Engine Result Pages (SERPs), which means you can drive traffic to your website with your LinkedIn company page. Every content or update you post has a chance to rank on Google and get you more organic traffic. More traffic means more potential conversions and higher profits.
Apart from being able to attract more visitors to your website, you will strengthen your overall online presence, which is crucial for every successful business.
A professional-looking LinkedIn company page will help establish your brand’s public image as a trustworthy and reputable business. Moreover, a company page will allow you to build your audience and connect with professionals who can make a great addition to your team.
However, to be able to reap all the benefits LinkedIn has to offer, you need to know what you are doing and to manage your LinkedIn company page wisely. If you lack either knowledge or time needed to run a successful LinkedIn page, think about hiring one of the professional Social Media companies in Dubai to do it for you. Doing so will undoubtedly maximize your ROI in the long run.