These days most businesses need to push far beyond their local reach in order to gain long-standing success and growth. Appealing to business audiences across the world has many, many advantages, but communicating to those audiences isn’t always as straightforward as it may seem. The challenges of global communication can be plentiful, let’s take a look at a few of them:
With globalisation you have access to an entire planet of incredible employee talent, creators, clients, customers and more. One of the main barriers to communicating with those people however, is language. Google translate (or similar) will definitely not do the trick when it comes to translating accurately for videos, meetings and other communications. Instead, you’ll need to use a professional audio translation or video translation company. They can not only help provide various language solutions for you, but they can ensure the translation is localised, so you’re never hitting off mark with your communications.
Time Zones & Geographical Distance
Communicating with business audiences in different locations and time zones makes it really challenging to maintain consistency. Each meeting, social content schedule, conference and phone call has to be planned to a localised schedule.
There are many different laws in different countries around the way you are able to operate as a business. Copyright, trademarking and even certain words can be banned in certain countries and even different areas of individual countries. Being acutely aware of these laws in the area you are targeting with your communications is really important if you want to avoid instant penalisation and serious repercussions.
Culture differs across the world. So, even if you do utilise a professional voice over agency, audio translation or subtitle service for your videos, the cultural tone could be wrong. In addition, it is so easy to accidentally get something culturally wrong when you are trying to broker a business deal or, communicate with a new business you want to work with.
These are just some of the challenges that you can face when you are trying to communicate with business audiences around the world. Heavily researching a new target area, and second guessing each and every step you want to take is key to avoiding challenges like the above not only preventing your progression with globalisation, but actively damaging your brand by making the wrong moves. Businesses looking into globalisation should consider:
- Adapt some of your current videos to different areas with audio translation and subtitle services
- Create different localised versions of your website
- Use professional voice over companies and subtitle services to avoid potential cultural mistakes
- Utilise applications like Zoom and Skype for meeting scheduling and virtual communications – Zoom in particular could provide room for translators
- Utilise apps like Trello for project management, as well as Google Drive and Dropbox for effective documents sharing
- Have teams on the ground in areas you wish to expand to – this will ensure that you’re getting your communication right, and following the right strategy to effectively grow in this new space
Communicating with business audiences around the world is never a straight-forward journey, and it differs with each and every company. By utilising the right apps, services, insightful professional perspectives and approaches, you can globalise your business successfully.