Published On: Sat, May 18th, 2019

Make an Impression at Your Next Exhibition

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Many businesses, from small and medium to the big corporate names take part in the activities at trade shows and fairs. All of them have one thing in common: They want to improve their business profile and introduce themselves to possible clients. At these fairs they operate from booths or stands, designed and built by exhibition stand contractors.

These contractors advertise their services all over. You may find them in the local or national press and on the internet where they will show you photographs of their designs and stands. The best ones will normally offer a lot of experience in the industry and be up to date about the latest trends, designs, materials one should use and computer software to aid them in the design of these stands.

They will know how what their competition in the industry offers and they will therefore aim to deliver a better service and higher quality product.

Exhibition stand contractors have to understand the needs of their different clients and also be able to advise them in case they need ideas. The best collaboration is a contractor who talks to his client throughout the process of designing and putting the project together.

Right from the word go communication is important. In fact, you would like a contractor that also acts as project manager whose responsibilities include various aspects of getting the stand ready.

Choose someone who will design and let you in on the process from the beginning so that your input may also be considered where it could add value. The exhibition stand contractor who acts as project manager should make sure he has a team that knows what their part in the project is.

Things to consider would include answers to the following questions: Who designs the stand; who orders materials; who is responsible for time checks and progress reports; who communicates with the venue where the show takes place? These are only a few issues that may have an influence on the smooth running of the project.

Some other important issues to consider would include transport to the venue and the onsite installation – also dismantling afterwards.

Bad planning can lead to unnecessary frustration if one is not careful with the choice of exhibition stand contractors who don’t stay within the budget. Budgets are normally discussed before the project is taken on; therefore it is imperative that overspending does not become a problem.

The contractor should do his feasibility study before the time and then present final figures to the client who wants to know exactly what the money is spent on in terms of materials and labour. This is true, especially, for big projects where costs can escalate quickly.

Depending on where you live, you can compare the services and quality of contractors by either looking at their products online, by visiting them at their offices, or – better still – go to shows or fairs where you know the specific exhibition stand contractor has stands that are being used by other clients.

Tell those clients that you are considering to use the same contractor and find out what they have to say, what their experiences have been. When you compare the different firms that you may want to consider, look at issues such as their fees, their name in the industry among their peers, and what clients say.

You want to be convinced they have the experience to do a good job for you too. Do they present themselves in a professional manner? Have you seen the premises from where they work? Can they do an in-house manufacturing job and move the panels and parts of the stand with ease to the venue where you will exhibit?

Your exhibition stand contractor should instil confidence in you and allow you to relax and look forward to a successful show – also because your stand makes a great impression and attracts favourable comment.

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