With the unprecedented break-out of COVID-19 pandemic, from big conglomerates to small business and start-ups, everyone has been affected by the uncertain circumstances. Stock markets around the world are collapsing due to widespread panic among investors. In such an uncertain situation, with quarantines and lockdowns, suspensions of travels, etc., it is even more challenging to market your product more proactively. Consumer behavior is changing.
However, there is one platform where you can market effectively, and that is social media marketing. You can still run your marketing campaign effectively, but to do so, you will need to incorporate the help of social media influencers. So, whether your company provides logo designing services or you own a hardware store, you need to work on digital marketing to keep the visibility of your business to your audience.
Here are some important points that you need to keep in mind when it comes to social media marketing.
Focus on Visibility – Not Conversions
The first and foremost point that you need to keep in mind during these trying times is that everyone is facing one or the other kind of economic issues. Consequently, consumers are spending prudently, and it is limited to essentials only. In such a situation, expecting your sales to rise is not fair wither to your followers or yourself. However, this time can be put to effective use by focusing on just the visibility and building your online following and gain an audience. Post empathetic content that conceptually correct that will resonate with your customers.
Meet the Sharply Increasing Demand for Online Content
With everyone locked down in their homes, online interaction and demand for online content have seen a massive boost. Social media platforms are more in demand than ever before. More and more people are turning to social media platforms like Facebook, Instagram, Snapchat, Twitter, and more for the sake of passing the time, gaining knowledge and information. While being cut off from the rest of the world in a lockdown situation, people are pursuing online content to calm themselves and keep themselves busy. According to a recently released report by Facebook, the app’s usage has surged up to 70% in Italy and other countries. So, the chances of social campaigns receiving better engagement are also quite high.
You need to post responsible content in your campaign. Instead of only focusing on selling your product or service, you can post generic, informative, or even a little humor (responsible). It will help you keep in touch with your audience, and you will be building a larger client-base for future use when the time comes.
Collaborate with Social Media Influencers
When it comes to content curation, it requires a lot of effort and involvement of various people. From audience analysis to writers creating content, social media listening, and a lot more for each social media campaign. It not only consumes more time; it is costly too.
On the other hand, engaging social media influencers, people who have enough influence on people to help shape their likes and dislikes, and their purchasing decisions. Thus, it is important to get in touch with an influencer, especially during the crucial circumstances due to coronavirus outbreak, and step up your online marketing.
Besides, influencers not only have a great number of followers, but they are also experts in their niches and are all-rounders who can create their content. This is the reason people identify with them, and they can give immense exposure to your business and boost your social media presence.
Last but not least, influencers are very cost-effective and budget-friendly partners too.
Online Marketing Is Cost-Effective
Due to COVID-19, the sales and revenues of numerous organizations have seen tremendous drops have seen huge drops. Keeping this in mind, it is natural that you would also like affordable solutions and a responsible content strategy such as ideation, creation, distribution, and measurement.
Without compromising on ethics, you need to remember that social media influencers are also impacted by the effects of COVID-19. Therefore, you can negotiate a deal that is valuable for all stakeholders.
Keep the Ball Rolling
If you want to avoid surrendering your business to this fatal pandemic, then it is essential to keep the ball rolling and create visibility through digital marketing. Keep producing valuable, entertaining, and engaging followers because they would later turn into conversions.
Nothing lasts forever, and most definitely, this pandemic will come to an end too. The lockdown, quarantine, and social distancing will be over one day, and that’s when you will reap the benefits. The only condition is that you produce valuable content so that you would be able to retain your existing customers and create new customer-base as well.