How can we replace that with equal or better quality for less?

  What are other companies charging for that product or service? What are other companies paying for that product or service? Will this process or step add value to our product or service or does it produce More...

I’ve also heard entrepreneurs say that they don’t see the point

it’s not like they’re a global company like Nike. Still, others believe that by creating a distinct brand strategy, promise and experience, it may limit opportunities to make money from a broader audience. If More...