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Marketing is directly or indirectly related to sales. We all are running in the race just to earn more bucks by performing various activities to sell the products/services such as running business campaigns, performing brand awareness via different marketing types like pay per click(PPC), video marketing, affiliate marketing and many more.
In PPC, organizations get the profit whenever the ad is clicked by the visitor, whereas in video marketing, a business aims to connect with the audience by sharing informative visual content to accelerate sales. If you intend to derive more sales and revenue from videos, you can rely upon companies who provide excellent explainer video services getting you the desired business result.
Another effective marketing type that benefits not only a business but also the third parties associated with it is Affiliate marketing. Some of us directly sell the products to earn money while others promote a wide range of products to get a commission. Various online organizations and their marketing managers sell the products of other companies to earn some amount of money.
What do you think? Does Affiliate Marketing still work in 2020?
Are you wondering how it can be possible that by increasing the brand awareness of another company, one can make money from anywhere at any time?
Sounds impossible? But, it’s true.
The concept behind selling other products and getting a commission on each sale is known as affiliate marketing. If you are reading this article, then you might be curious to have in-depth knowledge about affiliate marketing. Need not fret! You at the right place.
Here you will get to know detailed information about how to start affiliate marketing. Let’s get started…
How to Start Affiliate Marketing?
Affiliate marketing is the process through which users can earn the commision by doing marketing of other company’s or person’s products. Just by promoting the products, they earn a profit on specific sales they make.
Have you ever thought about how organizations or marketing managers get to know about the number of sales they have made?
It is done by counting the total number of links published on different websites. Some of the people are confused with both the terms affiliate marketing and referral marketing.
No doubt both the terms are related to the marketing that drives results with the help of the third party. But, to be precise, referral marketing is based on trust and personal relationships, whereas, affiliate marketing is dependent on financial motivations.
You are not called an affiliate marketer only if you promote someone else’s product/service. One can be a marketing manager as well as the creator. As per the research, US retailers spend $4.7 billion on affiliate marketing. And this number is going to increase by $6.8 billion, by the year 2020.
So, if you also want to generate significant online revenue, escalate the number of your sales and want to promote any item then get towards a new and powerful concept of marketing known as affiliate marketing.
Types of Affiliate Marketing Models
Indeed, affiliate marketing is a quick and inexpensive way to make money without any hassle. Marketing managers will be excited to know that they can benefit their company by earning a considerable amount through different types of affiliate marketing. If you want to know the most common ways to get paid, scroll down and continue reading.
PPC (Pay Per Click)
It is an advertising model in which affiliates are incentivized to redirect the customers to merchants’ websites from the marketing platform. Whenever the person clicks on their ads, publishers will get the commission from the advertisers. More will be web traffic, higher will be the payment.
Click here to know more about PPC affiliate programs that will help marketing professionals to make money.
PPS (Pay Per Sale)
PPS is the most commonly used affiliate marketing program in which affiliates get the commission on the sale price of the product. The merchant pays the money only after the product is purchased by the customer.
Affiliates will get a higher commission through pay per sale as compared to other programs. This is the reason why most of the affiliates prefer using the PPS affiliate marketing structure.
PPL (Pay Per Lead)
It is another type of affiliate marketing program in which affiliates get the commission on the conversion of leads. Affiliates convince their customers to visit the merchant website and perform the respective task.
Whenever the task is completed by the customer as per the affiliate agreement, then only the affiliate will get paid.
CPA (Cost Per Action)
Cost per acquisition is another name for Cost Per Action. In this program, the advertiser will get paid when the prospective customer will perform the specified action.
There is a very low risk for the adviser in the CPA program. Also, the commission is less as compared to another type. It is received only when a specific action takes place.
Benefits of Becoming an Affiliate Marketer
By reading the above information, you might be planning to become an affiliate marketer. Still confused? Below reasons will force you to make your future as an affiliate marketing manager.
Let’s dive into the benefits of becoming an affiliate marketer.
Can Work From Anywhere
If you don’t want to go to the office regularly, but still want to earn a good amount of money while working from home, then doing affiliate marketing is the perfect solution. You can easily create and launch the projects, and receive the profits while sitting in your home in pajamas.