More often than not, there is a lot of confusion whether an organization should send out a press release or not. It is automatically assumed that there is no need for a small organization or a startup to share press releases as their news interests’ no one. This kind of approach in the marketing world can do more harm than benefits. The purpose of this blog is to explore the types of companies which should send out their press releases and why it is absolutely necessary for them to do so.
Importance of a Press Release
Before diving into the topic of press releases and which companies should send them, it is necessary to understand the importance of a press release. A press release is used to distribute information regarding an event, launch or any major changes occurring in the organization. At one point or another, organizations of every size need to share a press release with the media industry.
As a startup, you assume that there is no need to write and publish a press release. This concept is incorrect. As soon as a startup is launched, there is little to no chance that prominent media personalities will know about it. To fix that, reach out to them with a press release. No matter what the rumors may be regarding press releases, journalists still read them and often create news stories out of them. Shared press releases by journalists can do wonders for the marketing of a product or service.
Apart from publishing a press release in the beginning of a startup, press releases need to be published on a biannual basis. You must be wondering why? Well, the answer to this question is pretty simple. By writing press releases containing financial news and innovations that a startup did throughout the year, there is a chance that it catches the eye of an investor.
And never forget the benefits of content which a published press release will add to the startup. When a customer searches anything about your product and they may come across press releases which talk about the launches of products or services. With proper press release distribution, there is a good chance to increase brand awareness.
As a small business, you may want to send out a press release more often than a startup. The first and foremost reason for that is to increase brand awareness. Spreading the news related to an organization is the most important step in scaling your business and eventually converting it into an enterprise. Any changes in product or services which are introduced in an organization can be shared with the media personalities in the press releases.
Instead of targeting international news agencies, it is vital to share the news with local media houses. A local news on media channels, if successful, is picked up by the national media channels as well as famous media personalities. This kind of news gets a huge boost for the organization or at least the product or services that are advertised. Keeping all these factors in mind, it is best to publish and share a press release on quarterly basis.
Large Businesses (Enterprises)
No doubt that they do not need to target a large market because chances are people are already aware of their brand. But no amount of publicity is enough for a large business (or for any size of an organization for that matter). This is why sharing press releases over multiple platforms is important for enterprises as well. There are so many things happening in large organizations that sometimes, press releases are released on a daily basis. If your organization does not feel it is necessary to publish a press release on a daily basis, they can publish press releases once in a month.
The size of an organization does not matter. Whether you are a startup or proper enterprise, it is important to write and publish a press release. Sure, the frequency with which you share press releases with journalists and other media personalities may vary depending upon the size of your organization. But you have to write a press release in any scenario. It may seem like a daunting task to write a press release but once a person starts writing press releases on a regular basis, they will understand how to write them and smooth out their press release distribution process.