Image source: myupdatestudio.com
Imagine as if you are standing in the middle of a supermarket, with multiple alleys in all directions. You know where you are supposed to be – say, the meat and eggs section, but don’t know how to get there. That is where signage comes to play. Signs are usually visual graphics or depictions of any type that are made to display various pieces of information to a specific audience. These signs are typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Here are a set of points that brings out the significance of signage.
Knowing Your Surroundings
Be it a tourist or someone who’s just moved into a new location and is very unfamiliar with the new environment, signs play a vital part in making the lives of people easier. Implementing signage will go a long way in helping the person getting better accustomed to the new surroundings, including better community knowledge and awareness of local destinations and the way(s) to access them.
Reaching Your Destinations Quicker
Be it by walk, cycle, car, or public transportation, having signs will help you reach where you want. The use of signage will not only tell you where your goal is, but it will help you save time on travels, as without signage, you would probably have to roam around, asking people for directions and information, which would not aid you as much as proper signage would.
Helps the Environment
Well planned signage can have massive benefits to a community or environment. For example, many people reduce the usage of private cars and choose to rather walk to cycle to their destination because of how well the signage has been planned and implemented. Many organizations turn to Signage in Melbourne, which even provides digital signage, which is extremely ecological as there is more usage of paper, printing, and waste. With digital wayfinding, you also don’t need staff who need to roam around and put up or takedown notices, which are both time-consuming and resource-depleting.
Helps Save Money
Think about this, when you walk or cycle to a destination, not only does it helps you explore your surroundings in a much better and slow-paced manner, but it also saves you a good amount of money, which would have otherwise gone into fuel costs for your private vehicle. The use of signage is not just ecological but also economical. Thus, you can reach your destination faster and in a more efficient manner.
The overall functioning, economic and ecological benefits that signage provides to a community or organization gives us more than enough reason to implement it in our own surroundings.